Episode 34 - Bob Ross is back and specializes in… Excel?

Prologue
A few weeks ago, in Episode 30, I talked about not being a secret cyborg. Then last week, I mentioned in the news that OpenAI released a new video generator called Sora2. I haven’t yet used Sora2 myself, but I have seen the results, and they are pretty scary (also impressive).
[An AI generated video of Bob Ross talking about the best way to use colors in Excel, it is pretty amusing].
TL;DR - Sora2 means that deepfakes are easier than ever, making the possibility of misinformation more widespread too. Sure, making Bob Ross paint Excel is fun, but if someone can make Bob Ross talk about Excel, imagine what they could make YOU talk about, even if you don’t want to.
Fakealogue
Here is a fun example where a chef critiques alien food:
Chef critiques alien food on MasterChef, Sora 2 pic.twitter.com/zdAWk3tJyE
— Pietro Schirano (@skirano) September 30, 2025
Chef critiques alien food on MasterChef, Sora 2 (AI Generated, not real, not even a little bit)
Sure, I don’t think anyone is going to believe that (well, not too many people, anyway).
Here is another one of a golden retriever riding tandem while skydiving:
Dog parachuting, GoPro footage, Sora 2 pic.twitter.com/c8kiEX6i4N
— Pietro Schirano (@skirano) October 1, 2025
A dog parachuting, GoPro footage, Sora 2, AI Generated. Not real, not even one bark.
[Editor's note: please do not try this at home.]
Not Perfection, But Close
If you watched any of these, you’ll have noticed little issues here and there, like the dog barking, but his jaw doesn’t appear to move. These AI-generated videos are not perfect, but they are so close that while scrolling on social media, you might not notice that anything is off unless you pause to watch it a few times and look for inconsistencies. That’s the problem, just like with the rabbits on the trampoline, you have to pay close attention to know it is fake.
The Watermark
All of the videos have a jumping “Sora” watermark on them, both hard to remove and reasonably obvious—if you know what it means.
I suspect that most people don’t know what “Sora” is, and don’t know that it is an AI-powered video generator capable of making just about anything you can describe with words.

OpenAI Takes Action
This tool has only been out for about a week, and it is already making news headlines:
- NYT: OpenAI’s Sora Makes Disinformation Extremely Easy and Extremely Real
- Fox: You’ll never trust video again once you see what Sora2 can do
- Mashable: Sora 2 Cameos: How to keep your face from being used
- NPR: Sora gives deepfakes ‘a publicist and a distribution deal.’ It could change the internet
So, OpenAI stepped in to try to make it harder to generate copyrighted material, turning up the sensitivity on the moderation process. At one point, the sensitivity was so high it was hard to make anything!
I guess I need to go copyright my face.
Politics
We don’t all agree on everything, and I think that’s okay. But I think one thing we can agree on is that the truth is important. So when scrolling on social media, look out for that moving Sora logo… be sure what you are believing is true.
What do we do?
- Don’t be a secret cyborg — If you post AI generated content, disclose that!
- If you see misleading content on the internet that is AI generated, add a comment!
- Let people know about the “Sora” watermark. Don’t assume everyone knows!
- Share this post with one person! (Okay, yes, that is also self serving, but seriously, at least talk to your friends about deepfakes)
Newsologue
- OpenAI launches AgentKit which competes against tools like n8n. I like it, it has some really nice features, but I can’t mix and match AI Models (I can only use OpenAI). So, n8n still wins for me for lots of use cases.
- Jony Ive and Sam Altman talk about the future of their secret AI device, without actually talking about it.
- Sora App hits 1 Million downloads faster than ChatGPT
Epilogue
This post didn't get an AI review, I wrote it. Holly editied it, then I published it.
I guess I was feeling a little anit-ai when I wrote this, but rest assured, I am still using it!
In fact, we played a fun game at dymaptic this week where we all learned a lot about how AI models work and how they can fail in production. Stay tuned for more!
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